We design products and experiences that are enduring and meaningful.

The convergence of physical and digital design with human behavior is our expertise.

Our Story

Learn more about Max Burton.

Industrial Craft was founded by Max Burton, a leading product designer with a career that spans 35 years. Max has designed products for some of the most prestigious brands, including Nike, Disney, Virgin, and Google. He has launched products across a broad range of industry verticals and product types, including housewares, consumer electronics, medical devices, design systems, and digital platforms. Max has helped many startups successfully launch.

Our studio and workshop is located in the Mission District of San Francisco, where we design, prototype and test products. Whether you are a startup or an established brand, we are specifically set up to help you succeed. We welcome you to visit our studio, see our past projects and meet the team.

Learn more about

Max Burton

Our Story

Learn more about Max Burton.

Industrial Craft was founded by Max Burton, a leading product designer with a career that spans 35 years. Max has worked on projects for some of the most prestigious brands, including Nike, Disney, Virgin, and Google. He has launched products across a broad range of industry verticals and product types, including housewares, consumer electronics, medical devices, design systems, and digital platforms. Max has helped many startups successfully launch.

Our studio and workshop is located in the Mission District of San Francisco, where we design, prototype and test products. Whether you are a startup or an established brand, we are specifically set up to help you succeed. We welcome you to visit our studio, see our past projects and meet the team.

Learn more about Max Burton

Work

The Hearth

Reimagining the experience of cuddling up around the fire

Sydra

Analog clock meets digital calendar

Warm Welcome

A friendlier smart doorbell

Arbor

A cheese knife with a sense of mystery and romance

Zen Serving Board

A serving board that evokes a sense of tranquility

How We Work

People guide our decisions.

We design to meet the needs of humanity.  Our understanding of people’s needs—both those articulated and unrecognized—powers our imagination. It fills our work with purpose and intention.

We explore the whole system.

Nothing exists in isolation. People, spaces, things and everything in between are part of intricate systems that shape the ways we live. Our thinking is holistic.

Our creativity is collaborative.

We work side by side with our clients to get the best from each other. We balance client priorities with our creative process. Rapid cycles of tangible prototypes help to drive our design decisions with confidence. Our collaborative approach delivers original solutions that solve business and human needs.

We’re relentless about quality.

We obsess over the details and we make decisions that are focused and clear. We strive to create products that have lasting value and relevance.

Design creates culture.

We explore machine, digital, and human-to-human interactions over space and time to reduce friction, introduce simplicity, and create culture. Our products manifest rituals, beliefs, and behaviors—the very fabric of the culture we live in and the future we aspire to create.

What We Do

Set the Ambition

Product Vision and Story
Market & Customer Insights
Customer Personas
Design & Experience Principles
Product Requirements Document (PRD)

Design the Experience

Customer Journey and Storyboards
Concept and Prototype Generation
User Experience
Design Language System (DLS)
Physical Appearance Models

Produce the Results

Color, Materials, Finish (CMF)
Design For Manufacturing
Final Product Design Spec.
Bill-of-Materials (BOM) Analysis
Production Planning / Oversight