A New Chapter

Dear clients and colleagues, I'm excited to share that I’ve taken on a new role as the Managing Director of IDEO in San Francisco. You can now reach me there at mburton@ideo.com

Industrial Craft will continue to be a space for my personal creative pursuits—exploring ideas through art, jewelry, and furniture. Thank you for your continued support and collaboration over the years.

—Max

Our Network

Leverage the power of our world-class network of collaborators.

We’re not interested in creating fancy concept art that stays in a Powerpoint and disappears in some folder deep in your archives. We’re here to develop real products and deliver tangible impact to the market.

From our decades of experience, we have a trusted network of collaborators with proven track records of successfully bringing high impact physical and digital products to market.

Working closely with our clients to develop their customer experiences, we serve as the central hub guiding the creative vision. We turn to our trusted partners only when their services are truly needed, supercharging the project with critical input at critical moments.

Strategy

With our strategy partners we understand your business goals, assess opportunities to drive a competitive edge. We test products ideas with your target demographic.

Design Research

Our design research partners support us with primary and secondary research. From individual one-on-one interviews to larger online market research studies

Hardware Engineering

We work alongside engineering teams from concept through to production. From the PRD to product architectures, planning, prototyping, testing, and production.

Models & Prototyping

We provide prototypes for each stage of the product development process that include low-fidelity mock-ups, 'looks-like' models, and experiential prototypes.

Software Development

We create high-level concepts, user flows, visuals, motion studies, and digital prototypes. we support our software engineering partners in transforming designs into code.

Design For Manufacturing

We explore product ideas while understanding manufacturing for mass production. Early engagement with manufacturing minimizes risks.

Sustainability

We are committed to a more sustainable future. To achieve this effectively, both creative-led and science-led approaches converge to provide quantifiable solutions.

Sourcing & Supply Chain Management

Our network of sourcing engineers help identify manufacturing partners, assess their capabilities, and assist in the cost negotiation process.

Animation & Film

We frequently use video and animation to explain and promote products. This can be for internal presentations, investor pitches, or marketing materials.

Project Management

Our Product Development Managers oversee the entire lifecycle of a product, from conceptualization to market launch.