Design creates meaning.

We design products, experiences, and visions for the future with meaning as our core foundation.

Our Story

Industrial Craft Studio was founded by Max Burton, a leading product designer with a career that spans 35 years. Max has designed products for some of the most prestigious brands, including Nike, Disney, Virgin, and Google. He has launched products across a broad range of industry verticals and product types, including housewares, consumer electronics, medical devices, design systems, and digital platforms. Max has helped many startups successfully launch.

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Learn more about

Max Burton

Our Story

Learn more about Max Burton.

Industrial Craft was founded by Max Burton, a leading product designer with a career that spans 35 years. Max has worked on projects for some of the most prestigious brands, including Nike, Disney, Virgin, and Google. He has launched products across a broad range of industry verticals and product types, including housewares, consumer electronics, medical devices, design systems, and digital platforms. Max has helped many startups successfully launch.

Our studio and workshop is located in the Mission District of San Francisco, where we design, prototype and test products. Whether you are a startup or an established brand, we are specifically set up to help you succeed. We welcome you to visit our studio, see our past projects and meet the team.

Learn more about Max Burton

Work

The Hearth

Reimagining the experience of cuddling up around the fire

Sydra

Analog clock meets digital calendar

Warm Welcome

A friendlier smart doorbell

Arbor

A cheese knife with a sense of mystery and romance

Zen Serving Board

A serving board that evokes a sense of tranquility

Five Pillars of Meaning

1. Connectedness

2. Purpose

3. Coherence

4. Resonance

5. Significance

Our Process

Define meaning

Align with key stakeholders.
Explore opportunity spaces for meaning.
Construct 5 Pillars of Meaning.

Leverage expert community

Assemble relevant expert team.
Develop relevant project insights.
Synthesize learnings.

Design for meaning

Higher level experience arc + user journey informs design.
Touchpoints  are seamless and intuitive experiences.
Aesthetics and functionality inform each other.